Applied quasi experimental research design in personal sales – a case study

The aim of the following article is to shed some light on applied quasi experimental research method in personal sales and provide a practical step-by step guideline for researchers. At beginning customer visit or when entering shop, often forms purchase intention rejection within very short period (first impression). It striking that this judgement often independent factual content interaction. theory thin slices selling within framework laboratory experiment. Professional salespeople from different industries serve as test subjects. fundamentals an method are discussed. main quasi experimental study design presented: 1) derivation theoretical fundamentals; 2) hypotheses formulation; 3) selection participants (subjects); 4) set-up procedure; 5) observation technique 6) data evaluation. Finally, advantages limitations